RILEY SCHROEDER
RILEY SCHROEDER
Lifestyle magazine editor and fashion studies graduate from Columbia College Chicago.
Latest Work
Volumes reopened on September 17 after being closed for more than a year.
Production manager, writer and editor for Columbia College Chicago's Echo Magazine. In the Roots issue, I managed production in a magazine room with MEs, writers, editors and photographers by holding succinct recap meetings and consistently updating a budget sheet. In addition, I researched and wrote the following stories: "Lions, dolphins and polar bears, oh my!," "Talking about roots," and co-wrote "Eating around the world."
![Echo.magazine.CCC[27].jpg](https://static.wixstatic.com/media/c90c10_899a86b7f5c94a7b99aa77805b5459c1~mv2.jpg/v1/crop/x_0,y_55,w_850,h_388/fill/w_97,h_44,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Echo_magazine_CCC%5B27%5D.jpg)
In Columbia College Chicago's Global Marketing program, I traveled to Prague in June 2023 to explore the culture of the Czech Republic and their beauty brand Dermacol. Within two weeks, we created a global marketing strategy based on concert makeup that allows Dermacol to expand to the United States. I contributed the PESTC analysis, big idea, target audience, social media strategy, timeline and measurement. From this, I have a deeper understanding of how to formulate and collaborate on a marketing strategy for a brand looking to expand to a new country.
As part of the Fashion Studies department at Columbia College Chicago, I analyzed 100 objects of fashion history. The last object was of my choosing where I dived into the history of festival wear and its importance, and controversies, to fashion.
